Innovation February 27, 2020 0 ‘Misbehaving’: When Psychology Meets Economics In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…
Marketing February 5, 2020 0 It’s all about selling disruption, says Ben Shenoy Do you remember the Sinclair C5, the Apple Newton or Cheetos Lip Balm? You may…