AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
Browsing: ROI
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
Tradeshow Branding Do’s and Don’ts: How to Maximize ROI and Results at Industry Events
It’s winter, the time many companies begin to ramp up for the biggest industry events…
Customer Journey Maps: The North Star to Digital Transformation
Diving right into digital transformation can tempt any leader, but a lack of architecture might…
Why direct response TV marketing is still effective
Any advertisement that engages consumers and asks them to respond directly to a brand in…
Measuring Sponsorship ROI: Marketers’ Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment (ROI)…
The ROI of Social Media (Infographic)
When you’re spending lots of time and money on social media, it’s important to know…
Five Trends Shaping The Future Of Marketing
Marketing is in a transitional era. New technologies have changed so much about how marketers…
Secrets Celebrity Entrepreneur Kristin Cavallari Says Marketers Make This Mistake When Targeting Young Moms
Fifty-five percent of millennial moms are asked for their opinion about purchase decisions, compared to…