How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]
Let’s be real: Nobody enjoys buying insurance—from car to home to health… Buying insurance is…
Browsing: ROI
Global Content Marketing Revenues Poised For 14% Growth In 2017
It’s no secret that businesses’ use of content marketing is growing. In fact, global content…
What influencer strategy is right for your brand?
Influencers Are Like Rocket Launchers for Your Brand Good influencers act fast, are highly visible…
How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor…
How to Improve Your Marketing ROI With Google AdWords [Infographic]
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even…
Yes, you can measure brand experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know…
Engagement: the key to marketing when nobody wants to be marketed to
Listening, learning and engaging are the three steps to marketing success today. But it’s easier…
Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an…
Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]
A study by the Advertising Specialty Institute found that “promotional products are one of the most…
The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)
Your undifferentiated content is getting lost in a sea of equally indistinguishable content. What you…