Five Lessons for All Marketers From the Departure of Coke’s CMO
Coca-Cola has decided to eliminate the position of CMO in its organization. Former CMO Marcos…
Browsing: ROI
Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, May 03, 2017 Length: 26:00 Download Podcast Save…
Deloitte’s Advice for Brands in Binge-Watching, Snackable Content Era
Deloitte’s 11th Digital Democracy Survey finds Americans are consuming more media than ever before via…
Why using influencers is a win win for brands
5 Reasons You Need to Stop Ignoring Influencer Marketing Influencer marketing has exploded in popularity…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
How to Impress the C-Suite With Revenue-Driven Marketing
Ever dreamed of being congratulated by the C-suite for having a results focused, revenue-driven marketing…
Why Facebook still dominates the social sphere
Yik Yak’s decline shows why Facebook is capturing social ad dollars In 2017, digital will…
Five Ways Marketing Analytics Is Broken (and How to Fix It)
Are you tired of spinning your wheels trying to see whether your marketing is working?…