Why You Should Rethink the Purpose of Your Marketing Analytics
If there is a marketing hell, and if there is a road that leads to…
Browsing: ROI
Six Simple Tips For Designing Stunning Infographics
Infographics remain one of the best forms of visual content in the digital world today.…
New study reveals best time to show ads
There’s plenty of research and data that shows the best time to tweet or when…
Why marketing is critical for health care plans
This post is sponsored by LexisNexis Risk Solutions. With the rise of increased data and…
Making the case for social media’s marketing value
The hot topic of day two of Social Media Week London was ‘proving the value…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…
Brands moving away from mass-marketing approach
‘Just-in-Time,’ Vs. Mass Marketing, Delivers Higher Marketing ROI “Just-in-time” marketing can deliver a higher return…
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…