Is sponsored content is the future of all advertising?
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking…
Browsing: ROI
Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads…
Sustainability the new ROI route for brands
adidas Group greenENERGY Fund Shows the ROI of Sustainability adidas is proud of being a sustainable…
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…
5 Tips for Communicators to Overcome Their Fear of Metrics and Improve ROI
When people think of social media, they often focus on people and content. Even though…
5 PPC tips to boost your AdWords ROI
Pay Per Click advertising can be a competitive minefield, but there are various tips and…