EFF BOMB: The magic of long ideas
James Hurman examines the 2022 WARC Awards for Effectiveness North America Grand Prix for McDonald’s,…
Browsing: ROMI
Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing
Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71%…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Forget ROAS, It’s All About ROMI Now
Your ad spend is only a fraction of your investment. To figure out the true…