Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…
Browsing: RTB
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…
Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
Most Companies Haven’t Adopted Emerging Technologies Yet
Blockchain and AI generate buzz, but uptake is incremental merging technologies like blockchain and artificial…
Header bidding is on the rise as advertisers seek transparency
The publisher guide to the state of header bidding Header bidding started as a short-term…
Direct programmatic rising as brands seek more placement input
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud…
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…