DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
Browsing: SalesForce
Asia’s top CEOs embrace change with boldness and resilience
Asia’s top business leaders are navigating today’s shocks with bold moves and a determination toward…
How social platforms changed digital marketing in 2022
The walled gardens of social media have dominated the digital marketing landscape for nearly a…
2023 Is A Pivotal Year For B2B Marketing—Are You Ready?
Peter Weinberg and Jon Lombardo, of the B2B Institute for LinkedIn, talk about how B2B…
8 Content Marketing Examples To Inspire Your Best Work
“Why didn’t I think of that?” The best content marketing examples inspire other marketers. All…
The rise of Canva, the $40 billion design juggernaut
Canva’s easy-to-use design platform has become a word processor for our modern visual culture. It’s…
5 Technology Trends Every B2B Marketer Should Be Aware of
Enter 2022 and we will have B2B marketers witnessing a range of technology trends. The…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…