BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
Browsing: SalesForce
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
How your martech stack fails to serve the customer
In the older days of marketing, back in the early 2000s, a few brave CMOs…
Why Every Business Will Soon Be a Subscription Business
Everything you purchase — from transportation to entertainment to groceries — will soon come with…
Here’s How Designers Would Fix Amazon
Amazon is woefully lacking when it comes to user-centered design. So Co.Design asked a top design studio…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
How Will AI Affect Marketing Efforts?
Improvements in efficiency and personalization are expected More marketers are showing interest in artificial intelligence…
What Can Brands Learn From The Banking And Finance Revolution?
We’re in the middle of a global banking and finance revolution. Consumer attitudes to banking…
How much will AI change marketing by 2027?
It’s 2027: How has AI changed the way I work? Our brain trust of six…