Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Browsing: Samsung
10 Consumer Tech Trends to Watch in 2023
We analyzed millions of data points to discover the latest trends in consumer tech to…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Is Your Brand’s Ad Campaign a Costly Mistake?
Marketers often feel that they are experts in consumer psychology. Yet, few actually are. And…
Why the design thinking process is so important: a primer
The design thinking process might seem mystifying at first glance—but the five-step process boils down…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
Responsible product management: The critical tech challenge
Prioritizing privacy, sustainability, and inclusion will soon be essential to successful tech development. For product…
Join the B Hive: Why agencies are seeking B Corp certification
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…