The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
Browsing: Samsung
Short form video is the new wave of storytelling
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
An Exceedingly Good Solution: Looking back on 30 years of Brand Valuation
How to measure the true value of a brand? Back in 1988, we developed a…
Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back
In early 2016, two years into running Microsoft, CEO Satya Nadella needed advice from one of…
Medical VR: Reshaping the Future
Everyone is talking about the opioid crisis, but what if a physician could prescribe a…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…
TV’s Most Interesting Ads Could Be Served by CBS, Hulu – and Samantha Bee
TV is heading for a commercial breakdown. TV networks are set to broadcast many of…
The Experience Maker: 5 Questions With Samsung VP Zach Overton
A one-of-a-kind makeup tutorial with Sephora and Bixby, Samsung’s voice-powered digital assistant. A Fortnite gaming…