The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
Browsing: Samsung
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
Samsung Beats Apple In The Supreme Court—Here’s What It Means For Design
The Supreme Court sided with Samsung in its ongoing legal clash with Apple. Design patents…
Connecting people again!
Fallen smartphone brand Nokia challenges Apple, Samsung again Nokia smartphones are poised for a comeback…
Apple Designed The Thrill Out Of Unboxing
Smartphone packaging is tasteful, greener, and totally indistinct. It’s a stunning box, the first time…
Take Note of Samsung: Tips for a Brand Crisis
It’s every marketer’s worst nightmare—your product suddenly presents a danger to consumers. It could be…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity
Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as…
Experiential Marketing > Traditional Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are…