Marketing April 15, 2021 0 SCOTT TILTON Interview with Scott Tilton SCOTT TILTON CEO Hookit CMO Council: To what degree has the…
Branding April 18, 2018 0 A Leader Evolves: How Santander Is Refreshing Its Brand The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Branding February 25, 2016 0 How brands can create global campaigns that cut across languages and cultures With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…