Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s…
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Responsible product management: The critical tech challenge
Prioritizing privacy, sustainability, and inclusion will soon be essential to successful tech development. For product…
The CMO as therapist: Marketing chiefs take on more intimate workplace role in pandemic
The marketing chiefs of some of the best-known companies — from Mastercard to Celebrity Cruises…
Vianai’s Vishal Sikka: Be Prepared for a More Fragmented World
What will the world look like after the pandemic? Dramatic disruptions have upended the ways…
How does a smart brand continue to be influential under lockdown?
Building A Perfect B2B Influencer Program During Imperfect Times Can you run a B2B influencer…
How your martech stack fails to serve the customer
In the older days of marketing, back in the early 2000s, a few brave CMOs…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…
Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…
Tech companies dominate list of best global brands
Apple and Google are still the most valuable global brands, according to Interbrand Tech companies…