What’s the point of Saudi Arabia’s giant sideways desert skyscraper? ‘A big, long symbol of power’
A linear city in the desert is a provocative vision of the city of the…
Browsing: Saudi Arabia
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…
Destination Branding
Saudi Arabia to Spend $1 Trillion Over a Decade to Build a Global Tourism Economy…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers
‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women…