Here’s a brilliant idea for what to do with all of those empty malls
The Marketplace Mall in Rochester, New York, had lost its main anchors. The plus-sign-shaped structure…
Browsing: Sears
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
How Insightful are Your Customer Insights?
The reason our stories, messaging and marketing fall flat is that the people we want…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported,…
SALES VS. BRANDING
This one is really interesting and I have been thinking a lot about going deeper…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…