The Top 20 Most Followed Instagram Accounts
With around 1bn monthly active users, Instagram is a massive platform and hugely popular all over…
Browsing: Selena Gomez
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from…
Digital Download: Celebrity or Influencer?
Eighty percent of the top 15 beauty brand collaborations for the first half of the year…
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It
“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared…