Will Generative AI Create a New Era of Search Competition?
Since “google” entered our vocabulary as a synonym for “search,” Google’s dominance in the search…
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Yahoo is making a return to search
Yahoo has been dropping hints over the past couple weeks about its return to competing…
These Five Tactics Will Help You Outrank Your Competitors on Google
One of the best ways to beat your rivals is to look at what they’re…
AGENCY OF THE FUTURE: SURVIVAL OF THE FITTEST
Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It…
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO– and a whole lot more – to…
What you need to know about SEO in 2018
Those involved in the SEO world know how complex and ever-changing the industry can be.…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
How to Improve Your Marketing ROI With Google AdWords [Infographic]
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even…
Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an…