Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
Browsing: Serena Williams
Nike and Kendrick Lamar Honor Kobe Bryant on What Would Have Been His 42nd Birthday
Today, on what would have been Kobe Bryant’s 42nd birthday, Nike pays tribute to the basketball…
Brands targeted women, movie fans for Oscars
Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads People who…
Amazon Ran Most-Watched Ad On YouTube In 2018
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on…
Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador…
Serena Williams opens up about balancing tennis and ‘mom guilt’
Williams sat down with Stephanie Ruhle to reflect on her first US Open since becoming…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
When Masters Share Their Tradecraft Secrets
Taking a lesson from his childhood, the cofounder of an online school wants to democratize…
Snapchat Plays Hard to Get With Celebrities and Influencers
The musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has…