5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…
Browsing: Sharing Economy
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Futurist insights: trends of 2020
Professional futurist Mark Pesce ponders the emerging trends of 2020 as the world shifts out…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
Has the Sharing Economy Disrupted Marketing? Not Quite…
The sharing economy has been revolutionary for consumers. Enabled by the internet, they have more…
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
HOPPING ABOARD THE SHARING ECONOMY
This is the first of three articles on the sharing economy. The goal of our…
Airbnb’s CEO Plans to Disrupt More Than Just the Hotel Industry
Brian Chesky is our Digital Executive of the Year In the span of eight years,…