This List Of Brands That You Need To Avoid Like The Plague Will Help You Become A Better Educated Consumer
A viral Reddit thread delivers a compendium of the worst brands from around the world…
Browsing: Shell
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like…
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…
How COVID-19 Is Changing the Way Global Firms Communicate
Having experienced the SARS epidemic in the early 2000s while living in Hong Kong prepared…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
40 Facts About How Psychology of Color Can Boost Your Website Conversions (Infographic)
“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays…
THE DAWN OF MOBILE CONVENIENCE STORES—AND (MAYBE) FREE RIDES
SIX YEARS AFTER a startup called Uber made it easier than ever for anyone to make money driving…
Ad Legend George Lois: Magazine Covers Are “Trash Today”
The iconic designer didn’t mince words in a recent interview, arguing that technology is “helping…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…