Has design become too dogmatic?
When designers approach work with nonnegotiable beliefs, their ethical foundations can start to crumble. Every…
Browsing: Simplicity
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
Can you describe an ad in a sentence without mentioning the brand?
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
10 Marketing Lessons From Apple (Infographic)
There’s a lot to learn from one of the world’s largest tech companies. Brainstorming ways…
Branding Matters In Local Government, And Atlanta Is Leading The Way
Not all cities have a budget for design, but Atlanta’s department of urban planning is…
5 Top Designers On How To Create The Ultimate PowerPoint Presentation
Slide presentations usually suck—but a good designer can turn that around. Here are four tips…
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
The Art of Simplicity
Apple Watch and Apple Music shared something in common with each other in the beginning. They…
NECESSARY WORDS – THE ART OF LEAN COMMUNICATION
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”…