Advertising October 21, 2020 0 ‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market The fourth quarter is usually a pretty stable time for the TV advertising market. The…
Advertising June 21, 2017 0 TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers Software firms use detailed sets of data to help networks identify niche audience segments In…