Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Browsing: Singapore
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but…
Asia’s marketers need to look beyond stereotypes
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers…
What Traits Entrepreneurs Need to Succeed
Launching a startup and building it is fraught with unforeseen risks. It calls for passion…
THE DAWN OF MOBILE CONVENIENCE STORES—AND (MAYBE) FREE RIDES
SIX YEARS AFTER a startup called Uber made it easier than ever for anyone to make money driving…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Mirror image, with a mind reader
Microsoft has developed a mirror that can read your emotions You CAN be smart and…