How Real Is The Marketing Skills Gap?
The ANA Educational Foundation (AEF) recently published a report on marketing talent, suggesting that the profession suffers…
Browsing: Skills
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
The Startup Amazon And Google Hired To Fix Voice’s Fatal Flaw
Amazon is investing in a startup with an astoundingly simple premise: testing voice apps on…
Four Tips for Effectively Training Your Marketing Team
Most marketers strive to communicate as effectively as possible—except, too often, when sharing their knowledge…