How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Browsing: Skype
The future is not what it used to be: Thoughts on the shape of the next normal
The coronavirus crisis is a world-changing event. Here are seven elements for business leaders to…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
The renewed importance of SWOT and PEST analysis in volatile and vulnerable conditions
Daniele Lima highlights how returning to SWOT and PEST analysis models can help businesses to…
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
Cooperation Is Redefining How Companies Succeed in the Global Marketplace
Collaboration and cooperation can be just as effective as competition, according to these experts. The…
Brands That Use AI To Enhance Marketing (Infographic) 2018
We all know how marketing can enhance sales. However, enhancing marketing requires real skills and…
The Year Dark Patterns Won
It’s not just a UX term. It’s a metaphor for the web, culture, and politics…
The Scary Truth About Corporate Survival
It’s one of those stats that’s constantly thrown around at conferences: 80% of the companies…