It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
Browsing: Small Data
Big Data is giving us too many ‘Spray and Pray’ solutions
Brands too often try to speak to everyone, creating 500 versions of creative and letting…
Why Everyone at Your Company Needs to Care About Customer Experience
We’ve all heard that Big Data, content marketing, mobile, or social are “the future of…
3 digital marketing trends the customer-centric CMO must prepare for now
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you…
BUILDING A BRAND, THE LINDSTROM WAY
A nine-point guide or the Holistic Selling Proposition devised by the consultant for building world-class…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
A Not-So-Elementary Exploration of Brand Insight
Martin Lindstrom is the Sherlock Holmes of brand consultants. Even as he walks you through the…
It’s about the little things: the case for small data
Big data cannot truly provide insights into who we are and what we desire, Martin…