How brands can engage millennials via social, metaverse
Millennials, also known as Generation Y, are a generation of doers, multitaskers that have high…
Browsing: Smartphones
Why Consumers Are Willing to Share Personal Information on Smartphones
Nearly everyone has experienced some version of phubbing, a term to describe being snubbed by…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
Leading in Our Uncertain Times: Be Real — Not a Hero
We are living in an era of “pervasive uncertainty,” and leaders need to adopt a…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
MY PRINCIPLES OF COMPANY BUILDING
Here’s a list of 20 values I’m going to remember as I build Write of…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Excellence deserves an encore (and a new name): 2nd Edition of Toshiba ExceLENS Awards announced
After an incredible opening edition in 2019 that saw over 6000 submissions in multiple content…
Is your product too different? How to assure customers that it’s the right fit
Startups often offer something unique, different and better for customers. The challenge is to convince…
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…