How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Picture this: Your company’s email campaigns have an average open rate of around 15%. Then…
Browsing: SMS
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
I Turned My Boss Into A Chatbot, And So Can You
Seeya, Suzanne. Hello, SuzanneBot! She’s quick with a joke and decisive with her judgments. She…
Email vs. SMS: Battle of the Heavyweights [Infographic]
Ding, ding, ding! The battle is on, with email in one corner, and SMS across…
This App Generates Emoji Raves. You’re Welcome
No party like an Emoji Party! Literally, none. 5/5 [Screenshot: emojiparty.club] BY MEG MILLER1 MINUTE READ Some weeks it…
SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending…
Predicting the Future of Email
Is email dead or dying? I think we’re past this silly debate now, and we…