The future of digital video: short, branded content on social platforms
Digital video distribution keeps evolving and marketers predict an increase of budget for video advertising. What else should…
Browsing: Snapchat
‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It
“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared…
Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.…
6 Video Marketing Tips to Maximize Your Impact
Do you use video content in your social media marketing? Wondering how to optimize your…
How Teens Actually Feel About Social Media Ads
It turns out they don’t hate all of them Kaci Owens, a 16-year-old high school…
Facebook preferred over YouTube for digital video campaigns: report
Facebook is giving YouTube a run for its money when it comes to attracting video…
Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
7 Powerful Ways to Build Your Social Media Brand
When it comes to social media, it isn’t just enough to be on it. You need to…
6 tips to stand out in social media
In the competitive arena of social media, businesses must stand out or risk becoming irrelevant.…