Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Browsing: Snapchat
AR puts the person in personalized advertising
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Tech Marketing Is Losing Its Cool
When the cracks in the facade begin to show, just keep calm and consider supply…
How Social Media Shapes Our Identity
The Internet constantly confronts us with evidence of our past. Are we losing the chance…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
Why marketers should tap into Pinterest influencers
Pinterest Influencers Remain an Untapped Resource for Marketers The nearly decade-old tech company Pinterest has…
100+ Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]
Are you trying to decide which social media platforms are right for your business? Want…
Advertising and Ageism
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and…
FACEBOOK’S NEW ‘DATING’ FEATURE COULD CRUSH APPS LIKE TINDER
AT F8, FACEBOOK’S annual developer conference, Mark Zuckerberg announced a new dating service, simply called “Dating,” that will…