What Marketers Need to Know About TikTok
First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017,…
Browsing: Snapchat
Audience or authenticity? Why building an audience strains your soul
We desperately want to be heard. If you’re creating a brand, trying to make change…
Every Minute Online Is a Battle for Consumer Attention
This not-to-scale visualization of what is happening on the internet every single minute of every…
Can social networks regain momentum in 2019?
“When you give everyone a voice and give people power, the system usually ends up…
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
How to Create Successful Ad Campaigns for Social Stories
Executives from Facebook, Instagram and Snapchat share best practices Social behaviors are shifting to stories—a combination…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
Six key social media marketing trends for 2019
It’s the right time now to start planning your social media marketing strategy for 2019.…
10 Influencer Marketing Trends to Keep Your Eye On
The key is to success is to integrate influencers into your marketing team. Influencer marketing is…
4 Reasons Your Team May Be Overwhelmed by Social Marketing
Social marketing has become one of the most effective and frustratingchannels for marketers and growth people.…