As Facebook Users Shift to Stories, Advertisers Look to Follow
Ad spend on Stories is growing but marketers are still playing catch-up Growth in Facebook Inc.’s FB -0.92% ad sales…
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4 tips on how to succeed with Stories
Are you ready for the “storification” of social media? Here are some best practices from…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
How social listening platforms have evolved through consolidation
Last week, Crimson Hexagon and Brandwatch announced they were merging. Same for Linkfluence and Scoop.it.…
MORE THAN ONE: USING MULTIPLE VIDEO PLATFORMS TO MONETIZE CONTENT
People are watching videos more than ever before, but there’s more than one platform available…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
The Inner Workings of Advertising on Amazon [Infographic]
Amazon is known to millions as a Whole Foods-acquiring, on-demand Cloud-providing, industry-disrupting juggernaut. And although…
Instagram Leads as a Global Platform for Influencer Marketing
But not in every country, and China has its own players nfluencer marketing is a…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…