How Pinterest is wooing ad buyers with a consumer insights message
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts,…
Browsing: Snapchat
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
Answer back: How to connect with Gen Z
While Millennials are often dubbed digital natives, today’s teens are truly the first generation of…
New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
FACEBOOK, SNAPCHAT AND THE DAWN OF THE POST-TRUTH ERA
MANY, INCLUDING ME, have cited parallels between Gutenberg’s invention of the printing press and the internet.…
Are We Entering The Era Of Social Shopping?
Brands are treating social media as a sales platform now more than ever. Nearly 25% of…
How Social Media Is Being Used to Sell Real Estate
Opinion: You never know when a potential homebuyer may be scrolling through your feed Millennials…
For all the hype about VR, advertisers are more excited by AR (for now)
For all the bleakness in Snapchat’s first-quarter earnings call on May 1, there was one shining ray of…
How Snapchat is courting direct-response marketers
Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad…
Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
‘How you feel matters more than how you look,’ new ad says Snapchat has an…