How designing sports bras helped Lululemon launch women’s shoes
The clothing company discovered that women’s breasts influence their entire bodies in motion. Lululemon used…
Browsing: Sneakers
With its first line of sneakers, Lululemon wants to bring its ‘Science of Feel’ to your feet
This month, Lululemon is entering the footwear fray at a time when smaller athletic shoe…
Video Advertising Integrations Spell the End of Advertising
The future is more embedded technology that turns video into ads With in-video clickable purchasing,…
Our Obsession With Ikea Has Gone Too Far: Meet The Frakta Thong
Chafing guaranteed. Ikea’s bright-blue Frakta bag might be the Swedish furniture company’s most iconic design–and…
Adidas’s Secret Weapon In The Sneaker Wars
The sports brand has prioritized style icons at least as much as athletes—and is getting…