NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Browsing: Social Channels
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
Deloitte’s Advice for Brands in Binge-Watching, Snackable Content Era
Deloitte’s 11th Digital Democracy Survey finds Americans are consuming more media than ever before via…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
These Are the Best Times to Post on Social Media
Social media can make or break your brand. It’s essential to know when and what…
What marketers can learn from governments on social
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter,…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…
6 Tips to Optimize Your Facebook Page
When was the last time you updated your Facebook page? Interested in creating a more…
How brands can create the right video content for each platform
Don’t let them tune out Video is all around us—on mobiles, laptops, tablets and TVs.…
Digital Channels are Key Factors for Millennials Making B2B Purchases
A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect…