A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
Browsing: Social Data
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…
Marketing Data Isn’t Just for Ads Anymore
What the marketing department knows can help the whole company make better decisions Digital transformation…