The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…
Browsing: Social Engagement
Gen Z is quitting social media in droves because it makes them unhappy, study finds
It’s the most socially-savvy generation, but many are leaving multiple platforms and marketers need to…
6 BUSINESS LEADERS ON THE B2B MARKETING STRATEGIES THEY VALUE MOST
There are so many B2B marketing strategies out there, but which ones should you focus…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…
Designer Hostels Are Coming To A City Near You
Generator—a European brand of design-minded hostels—is embarking on a U.S. expansion. Move over Airbnb? A…
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
Five B2C Approaches That B2B Marketers Should Steal
Gone are the days of the traditional B2B marketer who works exclusively with the sales…
Segmentation is key to engaging your audience
3 social audiences you should target When considering social media engagement, it helps to think…