How to Build Your Social Brand: Lessons from Lego
Lego is a storied brand. You probably played with Legos as a child, and now,…
Browsing: Social Marketing
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…
How brands are leveraging search data for social results
With plans to increase digital marketing budgets in 2016, marketers are under the gun to get…
‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…