How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
Browsing: Social Media Posts
The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits…
The rush to digital services is crushing online customer experience. We need to act NOW.
Since the pandemic started, I’ve heard an increasing number of stories of bad online customer…
10 Useful Tools for Creating Content, Writing, and Researching
Are you a busy social media marketer? Looking for tools to improve the way you…
What Budweiser, Nike teach brands about taking a stand
What Bud got right that Nike did not MavenMagnet presented exclusive data at Advertising Week on…
Welcome to Manhood, Gillette Told the 50-Year-Old Woman
A 50-year-old professor and mother in Tuscaloosa, Ala. A 19-year-old woman in Toledo, Iowa. A…
Making real meat of data
IBM Watson’s Data-Crunching Gains Traction with Marketing Firms More marketers are putting Watson to work.…
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…
50 Online Marketing Influencers to Watch in 2016
Over the last several years, digital marketing has become an essential part of every successful…