Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
Browsing: Social Media
How to Select the Best Media Monitoring Platform for Your Marketing and PR Needs
With new artificial intelligence and advanced filtering options getting better all the time, it’s never…
How Higher Education Marketers Are Navigating COVID-19
How to plan your marketing efforts and campaigns during the COVID-19 crisis With the rapidly…
Chipotle’s CMO on how the brand quickly pivoted in response to coronavirus
Chris Brandt explains how the QSR changed its entire marketing plan in the past month,…
All eyes on Zoom: How the at home eras breakout tool is coping with surging demand and scrutiny
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…
10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…
The best coronavirus quarantine memes: We’re bored to the point of delirium
As we enter day who-the-heck-knows of confinement, people are expressing their on-edge feelings of isolation…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
How Advertisers Are Responding to the Coronavirus Crisis
The Great Recession was a low point in the recorded history of advertising. Total media…