Stop Optimizing Your Life—It’s Making You Miserable
“In maximizing convenience, we’ve sacrificed connection.” I’ve always hated grocery shopping. Grocery shopping conjures memories…
Browsing: Social Media
How to Persuade: The Science Marketers Need to Know
Do you want to persuade more people to take action? Wondering how the latest behavioral…
Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]
Are you looking for new ways to market your business? Have you considered how experiential…
Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
The Perma-Viral World of the At-Home Nose Job
Nonsurgical cosmetic methods, like nose and face shapers, are all over social media as users…
What advertising can teach you about communication
What you can learn from the most persuasive adverts Whether we are presenting a business…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
Is TikTok a Social Media Powerhouse or a Passing Fad?
eMarketer vice president of forecasting Monica Peart hosts senior analyst Jasmine Enberg and junior analyst…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…