‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni
The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning…
Browsing: Social Media
Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
How Social Media Shapes Our Identity
The Internet constantly confronts us with evidence of our past. Are we losing the chance…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
Why Digital Marketing Is More Important Than Ever Before [Infographic]
Digital marketing is booming. Businesses around the world are jumping onto technological advancements and changes…
Social Media Visibility Has a Price: 7 Things You Must Do
That is the type of conversation I routinely have with clients—startups and corporations—looking to build…
INSTAGRAM IS SWEET AND SORT OF BORING—BUT THE ADS!
THE EARNEST VANITY that serves as the engine of Instagramseems generally harmless, sweetly human. The app’s natural…
Five Steps to Building Trust With Thought Leadership
About 50% of B2B marketers believe thought leadership builds trust in their organization. However, among actual buyers,…