Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Browsing: Social Media
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
Why AI can’t fix content moderation
Behind the Screen: Content Moderation in the Shadows of Social Media Content moderation is a…
Why the most effective ads don’t look like ads
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s…
Why these brands are nailing Instagram Stories
8 Tips on How to Create Effective Instagram Stories and Stories Ads At Facebook’s F8 2019 conference back…
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
No Brand Is ‘Too Boring’ For Social: 3 Examples
No Brand Is ‘Too Boring’ For Social: 3 Examples It happens nearly every time I…
Ikea is transitioning its print catalog to Pinterest
Startup brands may be getting into the physical catalog business, but Ikea — known for its…
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…