TV Ads Still More Relevant to Consumers than Streaming Video Ads
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and…
Browsing: Social Media
Generation Z – the truth and nothing but the truth
Generation Z are a current challenge for many marketers trying to answer the questions: how do…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
What consumers want from social
Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads Half of consumers follow…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
THE INTERNET CHANGED ASTROLOGY. THEN CAME THE MEMES
SPEND ENOUGH TIME on the internet and you’ll inevitably come across Astrology Content™. Maybe you’ve seen…
THE GAME OF THRONES STARBUCKS CUP: WHAT’S INSIDE?
IN CASE YOU missed in last night’s episode—or haven’t been on #GoT Twitter today—someone seems to…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]
In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social…