Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
Browsing: Social Media
Being funny can make you money. Just ask Apple, IBM, and Taco Bell
Even the world’s most buttoned-up companies are incorporating yuks into their branding, and for a…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
Social media can ruin your creativity. Don’t let it
Four working artists and creatives answer the question of the century: Should I delete my…
How to blend performance and branding for a Q4 boost
Q4 is right around the corner, and that means digital marketers need to be on…
5 Science-Backed Ways to Boost Your Creativity
These tips could revolutionize your approach to new ideas. How’s this for mad science: Within…
Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Serena Williams opens up about balancing tennis and ‘mom guilt’
Williams sat down with Stephanie Ruhle to reflect on her first US Open since becoming…
Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian
Follow these five marketing lessons from two of the internet’s biggest brands. With over 100…