How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
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Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
How to Launch a New Brand: Five Tips for an Unforgettable Debut
Building a brand for your company is one of the most important things you can…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more. If you have experience…
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…
5 reasons to pay attention to Facebook Watch right now
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video…
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
Why do B2C marketers get all the fun? Nine top tips for B2B video marketing
B2B marketers have yet to explore the power of video content, says Prue Cox. Here…