What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…
Browsing: Social Media
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
YouTube Ranking: How to Get More Views on YouTube
Want to increase the visibility of your YouTube videos? Wondering how to help your videos…
This Is What A Designer-Led Social Network Looks Like
No ads, no algorithms: Are.na is the anti-Facebook, for creatives, by creatives. The users of…
Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
Graphic: Trump’s Tweets Can Be Reduced To 4 Rhetorical Strategies
A taxonomy breaks down exactly how the president of the United States uses tweets to…
Social Media-Manipulating Cult Influencers And Other Trends To Look For In 2018
TBWA Worldwide’s annual 2018 insights report examines what the agency calls “pre-trends” rooted in evolving…
Social Media’s Ace in the Hole
Opinion: The overlooked mid-funnel is a critical piece of the customer journey Most brand marketing…