Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media…
Browsing: Social Media
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last…
How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
PR in Seven Easy Steps for Startups in Emerging-Technology Markets
You just got the green light to create a public relations program for your startup.…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
Science Explains Why You’re Addicted to Social Media — and How to Break That Addiction
Entrepreneur Network partner Ben Angel knows exactly why you can’t go a minute without picking…
Monday’s Solar Eclipse Cast a Dramatic Shadow Over Twitter and Facebook
Facebook said the eclipse sparked more discussion than Super Bowl LI Monday’s solar eclipse spurred more than…
The Hot Topics Interview Mastercard’s CMO
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, explains why the brand has shifted…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…